jyotikalra - Deadly Duo on fast track

Maruti Udyog Limited’s WagonR Duo that was launched in July this year, already has a waiting list of a month or more – but India’s largest car-maker is confident of clearing the waiting list by October. The duo is the tall-boy hatchback that comes with a factory-fitted LPG kit and runs on both petrol and LPG. Over the period of July-August 2006, MUL has sold 16,437 units of the WagonR compared with 12,526 in the same period in 2005 – an increase of around 20%, all thanks to the new look car (the duo is also a much ‘made over’ version of the earlier WagonR, and looks much less boxy). But evidently, the car’s sales can grow much faster – it’s the production constraints that are putting spokes in the Duo’s wheels. Which is probably one reason why MUL is not all out with the marketing of the deadly Duo that has an obvious product benefit. According to Maruti, the WagonR Duo gives a mileage of 17 to 18 kilometres to the litre, which is about 33 per cent less consumption than the petrol version. Are you ready for some fast action?

For complete information on IIPM Research & Publication Article, please click here...

Editor: Arindam Chaudhuri; Source: IIPM Publication and Business & Economy

Some other IIPM Editorial Articles:

Advertisement